Pricing Models, Comparisons and 2026 Rules
Per-user, per-endpoint and tiered pricing for managed security: how to count and compare
How providers count users, endpoints and servers, how tiers and minimums work, and how to turn different offers into one yearly cost.
Per-user pricing charges for each person protected, usually covering that person's laptop, phone, mailbox and cloud identity. Per-endpoint pricing charges for each device with an agent, often with a higher rate for servers. Tiered pricing groups features into packages at different prices. None is cheaper by nature. Which one costs you less depends on your ratio of devices to people, how many servers and shared accounts you have, and the minimum commitments in the contract. The reliable way to compare is to count your environment once, apply each provider's counting rules, and convert every offer into a yearly cost for the same scope.
This guide belongs to managed cybersecurity service pricing in Canada. All prices are illustrative.
Count your environment before asking for quotes
Build one inventory and give it to every provider:
| Item | Why it matters for price | Example count |
|---|---|---|
| Staff with a mailbox and login | Basis for per-user pricing | 45 |
| Part-time, seasonal and contractor accounts | May or may not count as users | 8 |
| Shared and service mailboxes | Some providers charge, some do not | 6 |
| Laptops and desktops | Basis for per-endpoint pricing | 52 |
| Phones and tablets under management | Sometimes included per user, sometimes extra | 40 |
| Physical and virtual servers | Often priced higher than workstations | 5 |
| Cloud workloads (virtual machines, containers) | May be priced per workload or by consumption | 4 |
| Firewalls and other network devices | Priced per device | 2 |
| Cloud tenants (Microsoft 365, Google Workspace, other SaaS) | Identity and email monitoring add-ons | 1 |
Counts change over the year. Record the date of the inventory and ask each provider how they true up: monthly by actual count, quarterly, or at renewal.
How each pricing basis behaves
Per user. Predictable when headcount is stable. Watch for: definition of a user (licensed mailbox, active account, or employee on payroll), whether a user's second and third devices are included, and whether contractors count.
Per endpoint. Fair when people share devices, such as shift workers on shop-floor terminals. Watch for: servers at a multiple of the workstation price, charges for devices that are offline for months, and whether mobile devices count.
Per device for network gear. Firewalls, switches and wireless controllers priced individually, often by model size. Watch for: hardware ownership and whether firmware subscriptions are included.
Tiers. Packages such as essentials, standard and premium. Watch for: the one feature you need (for example 24/7 response or identity monitoring) sitting only in the top tier.
Minimums. A minimum monthly fee or a minimum number of units. A 12-person office may pay for 20 units.
Converting offers into one number
Illustrative example. A 45-person Montreal design studio (52 laptops, 5 servers, 2 firewalls) receives three offers, all invented for illustration:
| Offer | Pricing | Calculation | Monthly |
|---|---|---|---|
| X | $68 per user, servers included, firewall extra $180 each | 45 × $68 + 2 × $180 | $3,420 |
| Y | $24 per workstation, $60 per server, firewall $220 each, identity monitoring $4 per user | 52 × $24 + 5 × $60 + 2 × $220 + 45 × $4 | $2,168 |
| Z | Tier "advanced", minimum 60 units at $45 | 60 × $45 | $2,700 |
Before deciding, put the scope next to the price. Offer Y is cheapest per month but excludes awareness training and email filtering, which X includes. Offer Z covers 60 units, more than the studio needs today, which is useful only if growth is planned. Yearly before tax: X $41,040; Y $26,016; Z $32,400. Quebec businesses add GST and QST (14.975% combined), usually recoverable as input tax credits and input tax refunds by registrants; see GST/HST and QST on managed security services.
Then add the missing pieces to Y at illustrative prices (email filtering $3 per user and training $2 per user per month = 45 × $5 = $225 a month). Y becomes $2,393 a month, or $28,716 a year, still the lowest, but now the comparison is like for like.
Tier comparison grid
When a provider offers tiers, rewrite them into this grid:
| Feature | Tier 1 | Tier 2 | Tier 3 |
|---|---|---|---|
| Endpoint protection and patching | |||
| 24/7 human monitoring | |||
| Remote containment without asking | |||
| Identity and email monitoring | |||
| Log retention (days) | |||
| Incident-response hours included | |||
| Awareness training and phishing simulation | |||
| Monthly report and quarterly review | |||
| Price per unit per month |
A tier that you would need to "top up" with two add-ons is often more expensive than the next tier.
Mid-term changes and true-ups
- Adding staff. Ask for the same unit price for additions during the term, written into the order form.
- Removing staff. Many contracts allow increases but not decreases until renewal. Negotiate a reduction allowance (for example up to 10%) if headcount is seasonal.
- Mergers and new sites. Ask how a new office is onboarded and priced.
- Offboarding devices. Make sure retired devices are removed from billing; ask for a monthly count report.
These points also feed the renewal and FX budgeting guide. For services billed by data volume instead of by unit, read SIEM and log-volume pricing; for a full example across several services see worked cost examples.
Frequently asked questions
Which is cheaper, per user or per endpoint?
Per user tends to favour businesses where each person has several devices; per endpoint tends to favour shared devices. Run your own inventory through both with the cost estimator.
Do servers really cost more?
Often yes, because they hold more data and need more careful response. Ask how a server is defined, including virtual machines.
Can I exclude some devices to save money?
You can, but unmonitored devices are a common path for attackers. If you exclude anything, document the decision and the compensating control. See scope gaps.
What is a fair minimum commitment?
There is no rule. A minimum close to your current count with a growth allowance is easier to justify than one far above it.
Sources
- Canadian Centre for Cyber Security — baseline controls and asset management guidance
- Revenu Québec — QST on services supplied in Quebec
- Canada Revenue Agency — GST/HST input tax credits